Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
Researchers and marketers have long been exploring the secrets of persuading customers to buy their services/products. However, these mysteries aren’t easily discovered, and the mismatch between a customer’s attitude and their actual purchase behaviour is a grave concern too.
Thus, better market research methods are needed to interpret a consumer’s mind. The Consumer Behaviour & Neuroscience course discusses this topic by addressing neuroscience applications and concepts and how they will shape future marketing practices.
The Consumer Behaviour & Neuroscience training by IIM Indore introduces the emerging consumer neuroscience field and neuroscience’s applications in marketing. It also explains the old vs new paradigm and how consumers behave in marketplaces. Undertaking this programme, you will also learn neuroscience techniques and the tools involved in consumer neuroscience.
Besides, the Consumer Behaviour & Neuroscience programme provides both theoretical and practical learning via case discussions, lectures, and interactive exercises. IIM Indore’s Prof. Sabita Mahapatra teaches the course, and hence, you can rest assured of receiving proper mentorship and real-world insights.
The Highlights
- Lectures
- Case study discussions
- Interactive exercises
- Skilled programme coordinator
- Indian Institute of Management, Indore’s offering
- Executive Education Alumni status
- Accredited by AMBA, AACSB, and EFMD EQUIS
- Comprehensive course material
- Participation certificate
Programme Offerings
- IIMI’s faculty
- Short-term curriculum
- online programme
- Interactive Exercises
- Case Discussions
- Lectures
- Multiple accreditations
- IIM Indore Executive Education Alumni Status
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
- The Consumer Behaviour & Neuroscience training fee is Rs. 36,000.
- Additional GST will be applicable.
- You can pay the fee via an electronic fund transfer or through the course website’s online payment portal.
Consumer Behaviour & Neuroscience course fee structure
Course | Fees |
Consumer Behaviour & Neuroscience | Rs. 36,000 + GST |
Eligibility Criteria
Once you attend the Consumer Behaviour & Neuroscience course, you will receive IIMI’s certificate of participation.
What you will learn
The Consumer Behaviour & Neuroscience course syllabus aims to hone your skills and expertise in: -
- Consumer emotions
- Applications and tools of consumer neuroscience
- Neuroscience of consumer decision-making
- Neuroscience techniques
- Consumer psychology
Who it is for
The Consumer Behaviour & Neuroscience training is ideal for middle and senior-level marketing and sales managers from the following areas: -
- FMCG
- Consumer Durables and Nondurables
- Health
- Hospitality
- Entertainment
- Financial
- Ecommerce
- Retail
- Services
Admission Details
- View the Consumer Behaviour & Neuroscience online course by visiting the link - https://www.iimidr.ac.in/mdp-calendar/consumer-behaviour-neuroscience-2/
- Scroll down to locate the ‘Apply Online’ button and click on it.
- You will see the nomination form on-screen. Fill up the details and tap the ‘Submit button.
- Pay the programme fee 15 days before course commencement.
- Once the payment is processed, and your nomination is accepted, IIM Indore’s officials will contact you.
Application Details
To join the Consumer Behaviour & Neuroscience programme by IIMI, you must first submit your online nomination form. Here, you must fill in details like your full name, designation, mailing address, office, and residential contact number, fax number, email address, and alternate email ID.
Plus, you must select your qualifications, work experience, participation type and provide your organisation’s name. The form will also need your payment details, i.e., transfer data, transaction ID/UTR number, amount, and remitter bank name.
The Syllabus
IIM Indore Frequently Asked Questions (FAQ's)
Yes. The Consumer Behaviour & Neuroscience course explains the applications and tools of consumer neuroscience.
To pay the course fee online, visit https://www.iimidr.ac.in/mdp-calendar/consumer-behaviour-neuroscience-2/ and use the online payment portal when available.
IIM Indore offers participation certificates. You’ll be eligible for it as soon as you attend the curriculum.
You can mail them at mdp@iimidr.ac.in.
No. This is a 100% online course.